Global Beauty Leader and Multi-Platinum Recording Artist to Develop Innovative New Line of Fragrances
- Coty Inc., a new emerging leader in beauty, announced today the signing of multifaceted singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist’s successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.
Perry joins Coty’s impressive list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.
Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her monumental album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago. Perry is a global superstar, touring the world with sold out arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer’s hit 3D feature “Katy Perry: Part of Me,” which is already the fourth biggest music documentary of all time.
“We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,” said Renato Semerari, president, Coty Beauty. “Katy is original and daring—her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”
“I am honored to be working with Coty, which has produced some of my favorite fragrances,” said Perry. “I’m excited to share what’s next in my perfumed world as well as making Purr and Meow! more accessible worldwide!”
For additional information about Coty and its portfolio of fragrances, color cosmetics and skin and body care products, please visit www.coty.com
Katy Perry invests in popchips and becomes the new face of the brand
Popchips, inc., the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced that katy perry, global pop superstar and long-time fan of the brand, has joined popchips as an investor and ambassador that willinclude being featured in the company’s first national advertising campaign launching this fall.
What started out as a snack craving for Katy Perry has turned into an exciting partnership,combining katy’s unique style and personality with the innovative, grassroots brand that hasquickly become one of the most popular snack brands in america.
“I remember it was late at night, and i was craving a midnight snack without the guilt,” said Katy Perry, “the bag stood out in the minibar, and i was pleasantly surprised when i read the back of the label and saw that it was a healthier choice. i was hooked after my first bite! when i discover something good, i want to share it with everyone i know, so i tweeted about it; popchips came to me, and I’ve decided to invest in popchips and join the team as a creative partner!”
Popchips has created a new category of popped snacks with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining snack aisles. since launching in 2007, popchips has developed a passionate following and has been winning awards and acclaim as the “best snack,” “best chip” and as one of “america’s hottest brands.” “we’re thrilled to have one of the music industry’s most creative, charismatic and driven stars join the popchips team,” said keith belling, co-founder and chief executive officer of popchips. “her personality and passion are a fantastic fit for the brand, and we look forward to working together to take our brand to the next level.”
Popchips are now available at over 20,000 retailers across north america and the u.k., including whole foods, safeway, waitrose, target, kroger, wegmans, costco and other independent specialty chains, as well as on amazon.com. for more information, visit popchips.com.
…and that’s just a taste of our exciting new partnership with katy perry! Join the conversation using #katypops.
She also won the award for Fashion Icon!
Congratulations Katy on your 10th #1 on US iTunes! Buy the track here
“Teenage Dream: The Complete Confection” is currently at #5 on US iTunes!
You’re not California dreaming! Katy Perry is returning to MuchMusic to perform at the 2012 MMVAs! On Sunday, June 17, the MMVAs will be taking over the streets of Toronto and bringing fans and their favourite musicians together for a night of the best in music! Ms. Perry will be front and centre to give fans a ‘part of her’ and perform one of her number one hits!
Back in 2010, Katy Perry turned the MMVA stage into her very own Candy Land with her yummy performance of California Gurls. Returning for a second time, Katy Perry is the first performer announced for the 2012 MMVAs and we couldn’t be more excited to see her hit the MMVA stage again!
Don’t miss Katy Perry when she performs at the 2012 MMVAs on Sunday, June 17.
In A First of its Kind Partnership, Katy Perry’s Millions of Twitter Fans Have an Opportunity to be Integrated into the Movie, Releasing this Summer
Paramount’s Insurge Pictures and Twitter announced today they have partnered to give Katy Perry’s fans on Twitter an exclusive opportunity to be a part of her upcoming feature film, KATY PERRY: PART OF ME, releasing this summer.
Over the next several months, Twitter and Paramount will jointly offer unprecedented access to one of the world’s most famous pop stars by offering multiple opportunities for Katy’s millions of Twitter fans to play a role in helping to shape the final film. From helping to choose which songs Katy will sing, to weighing in on her always exciting wardrobe options, this first-of-its kind interactive experience will set a new precedent for engaging movie going audiences on Twitter.
Fans can visit www.Twitter.com/KatyPerry to get involved. They can also follow Katy on Twitter to see exclusive behind-the-scenes content of the movie, which will provide fans a first-ever big-screen look at the international superstar’s life both on and off-stage.
“KATY PERRY: PART OF ME is a really fun and engaging movie that celebrates every aspect of Katy’s life including her relationship with fans,” said Amy Powell, President of Insurge Pictures. “What better way to kick start the filmmaking process than by inviting her millions of fans on Twitter into her world.”
“Millions of Katy’s most passionate fans use Twitter every day to hear directly from her and get a unique glimpse into the life of one of music’s biggest stars,” said Dick Costolo, Twitter CEO. “With this new approach to filmmaking, Paramount is taking the connections forged on Twitter one step further by empowering people to take part in the movie.”
Fans can use the hashtag #KP3D to connect with each other and share on Twitter.
About Paramount Pictures Corporation Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom, a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.
Katy Perry has been confirmed for an exclusive UK performance of her brand new single, Part Of Me during the live Grand Final of BBC One’s Let’s Dance for Sport Relief on Saturday 17 March. She joins JLS who will also entertain the audience with a special performance of their Sport Relief single, Proud, during the show that will see eight finalists pulling out all the stops as they dance into the spotlight once more in a bid to be crowned the Let’s Dance for Sport Relief 2012 Champion.
One day after making a guest appearance on Fox’s ‘Raising Hope’ as an ‘ugly’ security guard, social media superstar and pop singerKaty Perryannounced on social media news of her upcoming 3-D movie on Wednesday.
“READY FOR HUGE NEWS?! tweeted Perry. “FINALLY, my MOVIE is coming out with Paramount this summer! It’s called “KATY PERRY: PART OF ME” Presented In 3D! KATYCATS-LETS TREND #KP3D.”
Shortly after tweeting, #KP3D shot up to the top of the global trending topics as Katycats on all social media sites began talking about the movie. The Perry movie will be a concert documentary movie that will show Perry’s life on- and off-stage. The Hollywood Reporter is reporting that the Magical Elves, producing duo ofDan CutforthandJane Lipsitz,are in negotiations to direct the movie.
The Magical Elves were also producers involved with the Justin Biebermovie, ‘Justin Bieber: Never Say Never’. That film, released in February 2011, set a domestic box-office record for a concert film with $73 million.